Charisma could be defined as a person’s ability to influence others based on a sort supernatural gift and attractive powers (Bertocci, D. I. But there are also constrains of using laissez-faire leadership such as that it is confirmed as being connected with the reason for low productivity (Bass, B. M., Bass, R. & Bass, R. R. 2008, p.451). The report also comprises discussions of Apple marketing strategy, ecosystem and addresses issues of corporate soci… For example, in the 1980s Apple Computer manage to build up a competitive advantage based on the combination of a proprietary disk operating system and an intangible product image but such competitive advantage was lost to Microsoft when the similar system, Microsoft’s Windows operating system with many similar features was released in the 1990s. For example, according to a report by BGC financial services firm, “under Cook, Apple has been cautious about entering new product categories. Learn more about Apple’s leadership team. Steve Jobs’s innovative mind and idea not only come from his risk taking characteristic also comes from his brand vision. And because of his ability to deliver his idea with passion, he is able to become the number one salesperson in Apple using his charisma. Moreover, Tim Cook has been praised by employees for inspirational leadership and helping his subordinates to become a better human being.[3]. 3. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects” (Kramer 2010). Bolman and Deal (1997) in their famous book, Reframing organizations, after reviewing thousands of studies regarding organizational behavior and also theories they proposed a four frames[2] model that was designed to help better understand how organizations operate and the reasons and motives behind some organization issues. Figure 1 Steve Jobs and the most recent Iphone 4 in white. With all these sale and profit digits, there is no way the shareholders would become dissatisfied. In a word, as a born leader with strong passion, and charisma and also his interests, vision and profound experience in the PC technology, Steve Jobs managed to motivate the employees to follower his vision and high expectations and also convince the customers to buy Apple products. In the case of Steve Jobs in Apple Inc, he has been majorly performing within the structural frame which deals with setting the goals, and role and responsibilities. Moreover, the report contains analyses of Apple business strategy, organizational structure and organizational culture. And according one of the most recent brand study carried out by the global brands agency Millward Brown, Apple has overtaken Google as the world’s most valuable brand (Bbc.co.uk 2011). From the above literature review and in-depth analysis of the leadership of Steve Jobs using the various leadership theories and models, some conclusions could be made. What’s more, the leading and previously considered as adventuresome design of a touch-screen computer without a keyboard which was introduced in 2001 in iPod, and in the iPhone in 2007 had long been speculated by the media and competitors as not working and not viable proved to be a great success could be seen from the long queue waiting to purchase a Iphone 4 and Ipad 2 in white both of which are using the design of touch-screen without a keyboard. And from this definition we can see that the most significant difference between charismatic leadership and other leadership styles is that under a charismatic leadership the followers are actually enjoying being with such a charismatic leadership as they probably feel inspired, correct and important which means that the leader gains his or her major power from his or her charisma, which is usually a set of characteristic traits, rather than a position power. And because of the constraints of the trait theory, other theories were developed to try to explain the leadership practices. As in the case of Steve Jobs, he has been long been famous for taking risks in term of pursuing innovative products that is in his vision, and regarding his daring characteristic one of the highest compliments ever extended to him was given in 2007 by Bill Gates, the founder of Microsoft that “what Steve has done is quite phenomenal, and it goes back to 1977 and the Apple II computer and the idea that it would be a mass-market machine. As one of the five ingredients of leadership, daring or risk taking is essential for a leader especially in today’s disruptive environments that demand the need for flexibility to respond to such environments which means changes and the leadership trait of risk taking to perform the changes is very important. An early situational leadership theory is Kurt Lewin’s studies which were done in the 1930s, from which and he claimed that there are three leadership styles related to forces within the leader, within the group members and within the situation: autocratic, democratic and laissez-faire (Roussel & Swansburg 2006, p.169). And from the perspective of the followers, the charismatic leadership could be very effective because one of the most important effects of charismatic leadership is that the charismatic leader is seen as an object of identification by followers who try to emulate his or her behavior and accept higher goals or have more confidence in their ability to contribute to the realization of the company targets (Lussier & Achua 2010, p.339). Apple Music, which debuted in June 2015, has grown rapidly to 15 million subscribers, but it’s seen as a low-margin business.”[5], Currently, Apple Inc. faces a significant leadership challenges. Notify me of follow-up comments by email. And from the global mobile phone sale and revenue data (sees appendix 1), Apple’s Iphone series have topped the global mobile phone market in term of revenues and in term of phones shipped, it is No.4 globally. According to an senior employee in Apple, there are very few happy retirements at Apple below the executive level and many had left the company with the thinking that “Love the products, hate the company” because of the mistreatment they received in Apple (Typepad.com 2005). 2.4.2 Strategic Constituencies Analysis – Shareholders. In term of the health concerns, in the mid of 2004, Jobs announced to his employees that he had been diagnosed with a cancerous tumor in his pancreas and the following years he had been struggling with the health issues. And for another blue chip product, the Iphone, according to the results released by J.D. As complimented by Bill Gates, the founder of Microsoft, that Steve Jobs always dreams about and anticipate what the customers would expect in the future. As for Steve Jobs, he is not simply work as a CEO of Apple; he always has great passion and love for the personal computer products. Strategic Constituencies, or sometimes referred as the participant satisfaction (Keeley & Zedler 1978), measures the organizational effectiveness by examining the company’s ability to meet the needs and expectations of the strategic constituencies or stakeholders who are all those groups and individuals who are affected by and/or affect corporate goals (Owens 2008, p.200). [ 2 ], Tim Cook has been the top in a.... Inc is considered as a history of passion ( Schermerhorn 2010, p.438 ) also comes from his brand.... Ensure that we give you the best experience on our website, Steve Jobs ” site! A demonstration of both innovation and creativity with Permission from the Author Online... 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