Its trademark and contour bottle design are ubiquitous cultural icons. They simplified every aspect of Coke's design on… we have used this process for twenty years and believe it is a key reason for the consistently high creative quality turner duckworth has achieved. For example, when you work for Turner Duckworth, where your clients are the likes of Amazon, Burger King, Coca-Cola, McDonald’s, Samsung and Subway, you can be pretty sure you’ve reached millions of eyeballs. Projects included the Diet Coke packaging design that was introduced widely in 2012. Having produced work for brands like Coca-Cola and Waitrose, and having won a Grand Prix award, a Grammy, and a lot of Dieline Awards, we were sure that what lay inside was nothing short of amazing. In late 2005, Coca-Cola North America engaged Turner Duckworth with the design goal of making the brand feel happy, fresh, and honest. The award was presented for Turner Duckworth's redesign of the Coca-Cola … Gleaming in the distance was the white façade bearing the unmistakable exclamation point logo of Turner Duckworth. Apr 24, 2019 - Designed by Turner Duckworth. Turner Duckworth also picked up a Gold Lion for the Coke Classic aluminium bottle. Process and Strategy: Coca-Cola is the most valuable and recognized brand in the world. Turner Duckworth was founded in London in 1992 by David Turner and Bruce Duckworth, who had met at the design firm Minale Tattersfield. See more ideas about Coca cola, Cola, Coca. By now, the Coca-Cola logo was surrounded by various elements from three different branding eras, … This obsession inspires our guiding principle, Love the Unmistakable ®.Our work is simple, playful and inherently social. Turner Duckworth, an independent brand identity and package design firm with offices in London and San Francisco, was awarded the first ever Design Grand Prix at the prestigious Cannes Lions last week. Earlier this year, brand identity and packaging design firm Turner Duckworth brought the increasingly over-designed Coca-Cola brand back to basics. We craft distinctive assets and the systems that guide them to ensure that even a glimpse of advertising, product or packaging cannot be anything but the brand. A simplified design created with Turner Duckworth was introduced in early 2007. Reestablish Coca-Cola's reputation as a design leader. "Over the years Coke's visual identity had become cluttered and uninspiring, diluting the brand's iconic status. Turner Duckworth Holiday Card 2009 Graphic Design: Wood Pencil: 2009 Winning Entries. Our design clarifies Coke's identity by celebrating its core brand elements." 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